New US$100m Sharjah luxury resort planned

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A new US$100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort, the Majlis Grand Mercure Sharjah, is to be built on Sharjah’s corniche and managed by global hotel operator Accor. The new development was announced this week by H.E. Sheikh Sultan bin Ahmed Al Qasimi, chairman of Basma Group Sharjah and H.R.H. Prince Khaled bin Alwaleed bin Talal bin Abdulaziz Al Saud chairman of Khaled bin Alwaleed (KBW) Group.

Hotel and resort operator Accor plans to develop a distinct collection of 20 Majlis Grand Mercure properties, offering guests an authentic Middle Eastern experience in cities across the region. The Sharjah property, which is being themed in a contemprorary style reflecting the cultures of the region, is expected to support the emirate’s effort to build on it’s status as a tourism desintation for art, history and Islamic culture.

Sharjah offers a wide range of hotel services and already has a total of 10,000 hotel rooms, with an estimated 4,000 additional hotel rooms becoming available during the next three years. About 30 new hotels are expected to open in the emirate over the next few years, including new properties under the management of Accor, Starwood Hotels & Resorts and GHM Hotels.

The new Majlis Grand Mercure Sharjah Resort & Spa will be constructed over area of around 12,000 square metres at the Sharjah Corniche, located inbetween the Coral Beach Resort and Sharjah Ladies Club.

The resort is will offer 234 rooms in total, with Deluxe Sea View rooms, Deluxe Private Garden rooms and Suites. The hotel expects to raise the bar for beachfront hotel accomodation, with all sea-facing rooms, each with a private balcony.

Hotel amenities at the Majlis Grand Mercure Sharjah will include two restaurants, a sea-facing coffee shop, a Hamam spa, a swimming pool and a fitness centre. The new property will also boast state-of-the-art meeting and function rooms to cater for business needs.

Sharjah Tourism Vision 2021, a new tourism development strategy announced a few days ago by Sharjah Commerce and Tourism Development Authority (SCTDA), plans to attract more than 10 million tourists to the emirate by year 2021.

Sharjah was voted the Arab Tourism Capital of 2015 by the council of Arab tourism ministers.

Source: Accor, media, SCTDA